Personal Project - Case study - 2023
My objective was to craft a distinctive brand name that would set my café apart from the competition. I've developed a unique visual identity centred around the idea of conquering drowsiness, achieved through a fictional service offering invigorating and healthful energy-infused brews. The logo, accompanied by a relevant tagline, has been showcased on a virtual poster touchpoint. The typography of the logo is meticulously digitally drawn with brush strokes to infuse an authentic feel to the lettering. The logo emblem is rendered in a warm amber-yellow hue, reflecting the inviting essence of tea and coffee.
Portfolio Rights: The Vendor shall retain the nonexclusive, perpetual, and worldwide right to showcase, reproduce, and distribute the designs within the Vendor's portfolio, website, third-party trade publications, awards, or exhibits. This usage is solely for the purpose of promoting and exemplifying the Vendor's work. Additionally, the Vendor shall have the right to be credited with copyright ownership and authorship of the designs in connection with such promotional use.