Personal Project - Case study - 2023
My objective was to craft a distinctive brand name that would set my café apart from the competition. I've developed a unique visual identity centred around the idea of conquering drowsiness, achieved through a fictional service offering invigorating and healthful energy-infused brews. The logo, accompanied by a relevant tagline, has been showcased on a virtual poster touchpoint. The typography of the logo is meticulously digitally drawn with brush strokes to infuse an authentic feel to the lettering. The logo emblem is rendered in a warm amber-yellow hue, reflecting the inviting essence of tea and coffee.