New-Final.JPG: Case-study - UAL - 2019

In June 2019, I contributed to New-Final.JPG, the FDA degree show celebrating the work of Graphic Design and Illustration students at Camberwell, University of Arts London. As a volunteer, I collaborated with a small team to create a distinctive visual identity for the exhibition.
The logo I designed for the degree show was custom-made and incorporated a concept that reflects the transition from education to the real world. By exploring how digital files are saved on desktops, the logo subtly highlights the irony of something considered 'new and final' as graduates embark on their professional journey.
Portfolio Rights: The Vendor shall retain the nonexclusive, perpetual, and worldwide right to showcase, reproduce, and distribute the designs within the Vendor's portfolio, website, third-party trade publications, awards, or exhibits. This usage is solely for the purpose of promoting and exemplifying the Vendor's work. Additionally, the Vendor shall have the right to be credited with copyright ownership and authorship of the designs in connection with such promotional use.
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