New-Final.JPG: Case-study - UAL - 2019

In June 2019, I contributed to New-Final.JPG, the FDA degree show celebrating the work of Graphic Design and Illustration students at Camberwell, University of Arts London. As a volunteer, I collaborated with a small team to create a distinctive visual identity for the exhibition.
The logo I designed for the degree show was custom-made and incorporated a concept that reflects the transition from education to the real world. By exploring how digital files are saved on desktops, the logo subtly highlights the irony of something considered 'new and final' as graduates embark on their professional journey.
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