CLIENT: University of Arts London.
BRIEF: Create a moving image based on the idea of breathing.
METHODOLOGY & KEY CONSIDERATIONS: While studying at Chelsea, I embarked on a project exploring the process of blowing up balloons and its potential for communication. I adopted a double diamonds approach, transitioning from the act of blowing the balloon to representing a breathing heart.
To visually capture this concept, I recorded videos of balloon blowing, creatively distorting the imagery using After Effects and a green screen. On the right side, you can find sketches illustrating my planning process and videos showcasing my experimental ideas before reaching the final outcome.
I move forward into the idea of breathing itself as I use the balloon to illustrate breathing in that I formulated the idea to develop the commentary upon health issues with breathing as I replaced the sound effect of breathing of the balloon with just breathing.
The reception towards the outcome was quite interesting as a lot of people seem to like but Joe pointed out and recommend not adding the text message at the end of the video and reason why I thought of adding it in the first place is that I was not sure if to make the outcome suitable to being advertisement but I believe I was able to communicate about breathing through this medium.
Portfolio Rights: The Vendor shall retain the nonexclusive, perpetual, and worldwide right to showcase, reproduce, and distribute the designs within the Vendor's portfolio, website, third-party trade publications, awards, or exhibits. This usage is solely for the purpose of promoting and exemplifying the Vendor's work. Additionally, the Vendor shall have the right to be credited with copyright ownership and authorship of the designs in connection with such promotional use.