CLIENT: Self-Directed project.
BRIEF: Create a brand identity.
METHODOLOGY & KEY CONSIDERATIONS: I crafted the visual identity for Healthy Beer Company's brand, Hammer Greens. One of the key elements I created is the letter mark logo, which cleverly represents the brand simply through 'HG'.
Portfolio Rights: The Vendor shall retain the nonexclusive, perpetual, and worldwide right to showcase, reproduce, and distribute the designs within the Vendor's portfolio, website, third-party trade publications, awards, or exhibits. This usage is solely for the purpose of promoting and exemplifying the Vendor's work. Additionally, the Vendor shall have the right to be credited with copyright ownership and authorship of the designs in connection with such promotional use.